SEO Industrial Placement

During my time working at The Slimming Clinic, I worked within the role of SEO Intern. Where i gained in-depth knowledge of SEO and applied it to a live business setting.

This placement provided valuable skills and experience working in both the digital marketing and regulated healthcare sectors. A hands-on approach to learning software like HubSpot, GSC, Screaming Frog and SEMrush allowed me to learn quickly and effectively utilise the content.

Above is the powerpoint used to pitch the rebrand of one of the social media channels used by the company at the time, where the main focus of the rebrand was to turn the company into something more personal, and something that the target audience can connect with on a more emotional level.

The decision to promote “comedic-style” content was made to explore the brand’s humorous side and boost views and traffic to its page. This meant it would allow other content the chance to circulate onto the target audience's for you page.